Dadson Lil Darlin Whiteowt Walleye Musky Bait
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Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

Mom with daughter playing in tent indoors
 

NRF’s podcast: Retail Gets Real

New Daiwa Samurai Braid Filler Spool 300Y Green 30 lb. Test
Practicing cyber resiliency in the digital age
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Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
YO-ZURI TOPKNOT LEADER SUPER FLUgoldCARBON 150lb 30yd R1238-DP Disappearing Pink Read more
Building communities in and out of the store
FlyLogic Premium Series FLP 890 Fly Fishing Reel Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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Deps NEW SILENT KILLER 175 Type-D Slow Floating Wild Scale color D120 Chief protector: Inside the business of loss prevention
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Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
 
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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R.Riveter: Empowering military spouses
 
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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50pks Size 6 Fishing Sabiki Piscatore Red 6 Hooks Rig Bait Fish Skin Lures How tech is evolving the customer experience at HSN, QVC and Zulily
Daiwa Fishing spinning reel 16 Crest 4000
PENN Sargus II salzwasserfeste Stationärrolle - Spinnrolle Pilkrolle Angelrolle Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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A0147 RON THOMPSON REFINED FEEDER 12FT 10-30GR FISHING ROD SPECIALIST PELLET

NRF SmartBrief

Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

TF Gear Hardcore Universal Barrow Mat

NEW REDINGTON BEHEMOTH SPARE SPOOL FOR 8 WEIGHT FLY REEL GUNMETAL

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Piecemeal legislative approach from states is full of flaws and unintended consequences.
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As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
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The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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Read the latest from STORES Magazine

SHIMANO REEL ALIBIO 2500 NO. 3 NO. 120 M WITH THREAD BRAND NEW F S May 8, 2019
Mobile hotels now checking in
Carp Fishing Reel For Freshwater Max Drag Spinning Reel Baitrunner Free Spool May 6, 2019
Pilot Flying J streamlines cash management processes
May 1, 2019
Form-fitted takes on a whole new meaning
ABU GARCIA GRAPHITE LOW PROFILE BAITCASTING REEL
Carbon 7' 8' Medium or Medium light Split EVA Grip 2 Piece Bass Baitcasting rod
Huk Men's Tidewater Iron Large 1 4 Zip Sweater May 1, 2019
Neutrogena gets close-up and personal
April 30, 2019
New app connects in-store associates with online shoppers
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April 29, 2019
Talbots modernizes planning processes
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Cheeky Tyro 300 Spare Spool 2 4WT A woman interviews a man at the NRF Foundation Rise-Up event
 
Cortland 444 Classic Modern Trout Fly Line WF5F orange FREE FAST SHIPPING Retail’s next generation of talent
Cortland 444 Classic Clear Intermediate Fly Line WF6I Free Fast Shipping 474338

NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.